Modern Clothing Brand Logo Creative Design Research

In the era of consumer demands more and more important, logo, graphics, and text color information by certain characteristics of combination of Visual communication in the form of symbols, when consumers buy clothing item, identified by the brand recognition and garment information. Therefore, clothing brand identity to improve the clothing enterprise’s brand image has a positive effect, clothing brand identity has become a modern business building up a good image and one of the most effective marketing tool.Clothing brand identity design is a very broad topic, integrated design, color, linguistics, psychology, marketing, and many other disciplines. Paper briefly analyses the characteristics of originality and creative logo design, as well as basic elements; On brand identity and brand strategy, brand image, brand culture and improving the link between effects; Paper clothing brand identity creative deconstruction as color graphics, text, logos, graphic design into traditional graphic, the graphic nature, creative label text into Chinese characters, English letters, from the moral of color and a portfolio analysis identifies the color of ideas; Papers on identifies creative idea, and composition method and text of creative combination method for summarized analysis, summary summarized brand identifies of creative design should followed tone us, and color us, and shaped us three a principles, tone us from made audio brightness, and tone, and syllable three area for analysis explained, color us from identifies color of Visual us, and expression us, and form us three a angle for analysis, shaped us from identifies of shape us, and graphics us two area for analysis, and used instance research demonstration creative design of tone us, and color us, and shaped us of three a principles.Papers by on clothing brand identifies of in-depth research analysis, reference abroad comparison mature of identifies of design method, and combination domestic of specific situation and consumer of psychological features, from more subject angle in-depth analysis clothing brand identifies, focus combination brand case and design practice analysis clothing brand identifies graphics, and text, and identifies color of creative, last respectively from tone us, and color us, and shaped us three area for summary and refined, for clothing brand identifies of design provides full of applicability strong of reference.Expression of emotion in the human life and civilization continue expression is the most important art design, good design work to bring a spirit of joy and beauty to enjoy, explore brand identity design is of relevance.