Heilongjiang Folk Handicraft Culture Brand Construction Research

In today’s rapid economic development, folk art has its unique emotional andcultural and economic value, Chinese folk art has a long history, profound culture, itsunique emotion and cultural value, in modern society, people pay more and moreattention.Without its own brand and establish brand action, make Heilongjiang folk craftsdevelopment is extremely slow, so we must take action, in the heritage foundation,strive to develop and create with the characteristics of Heilongjiang folk handicraftculture brand. As a frontier provinces of Heilongjiang, since ancient times, lived manyof these ethnic minority, in the long historical development process, after the evolutionand culture, for Heilongjiang the black land, be pregnant with many precious culturalresources, created rich and colorful folk art, for the Heilongjiang folk arts and craftsdevelopment has laid a solid foundation. Heilongjiang every piece of folk arts and craftsare the world’s the one and only, with distinct characteristics of ancestral north, is thecrystallization of hard sweat, it is Heilongjiang people’s culture and way of life,Heilongjiang is the cultural and economic development is the" starting point" and" flashpoint".In the national cultural industry development drive below, Heilongjiang also focuson the development of folk culture, and give much help and support, to the Heilongjiangfolk crafts cultural brand construction brought development opportunity.A full understanding of the origin and development of Heilongjiang folk crafts inthe current situation, find out the problem of existence and inadequacy, from practical,culture, innovation, economy of Heilongjiang folk handicraft culture brand constructionis analyzed, in order to update the ideas, skills development, protection and cultivationof talents, put forward the corresponding strategies, will traditional craftsmanship andadvanced technology integration, to create a" brand " of the development ofHeilongjiang folk handicraft culture Road, and through the brand packaging andmarketing and a series of means, breed Heilongjiang folk crafts cultural brand products,eventually formed the industrial chain, drive Heilongjiang folk handicraft industrydevelopment, the characteristics of Heilongjiang folk handicraft culture brand image,shown to the whole world, and lasting development!...