Research On The Use Of Visual Thinking In Book Design

The emergence of easily readable media is not long.12century involving humorousworks of poetry and love stories, is the origin of the album. But before that, the ancientChinese had produced something similar to this. Chinese ancient wooden slips and bamboobook can be said to be album. From a functional point of view, these products can becalled a brochure. The production of the album is not aimless, the album is one of themedia can reach, relatively small, you can look like. This feature, coupled with otherfactors that can affect people and the album can become a powerful propaganda media. Inmodern society, culture and rapid economic development today, the pictures can lookattractive, drawing attention to, Can make people aware of the characteristics of the goods,Cause readers to resonate with its message touched readers: You can also urging memory,and a deeper impression.The album design is not only to follow the basic law of the graphic design, but also inline with the principle of people’s visual thinking. To do the album design requires bothfunctional requirements of its sense of design and conception of art is to focus on therelationship of the "eye" and "form". Between the "shape" of the creative element and thesocial effects of the "eye" there must be one of the most harmonious, the most impactresonance. The so-called "eye" in a broad sense: it is the soul of things, is the reason whythings vibrant source. From the narrow sense: it is the theme of creation is the goal ofcreation. How to design a "form" through the "eye", the visual impact of the "form" toreflect the "eye"; how to find the creative relationship between the "eyes" and "form". Thisis a visual thinking process. The album design of visual elements in the visual thinking alsoplays a very important role. Graphics, text, the plate must comply with the aestheticprinciples, and practice. Not only to the product description for the purpose of pleasure toreaders for the purpose.