A Research On Mooncake Packaging Design In The Context Of Mid-autumn Folk Culture

Following the social and economic development, with international exchange, it hasincreasingly promoted the continuous improvement of people’s material living standard.Modern consumers have then been in the pursuit focus of product image and contentmeaning rather than quality, which made the consuming an economic and cultural process.Gradually, as the symbolic sign of the traditional Chinese Mid-Autumn Festival Culture,moon cake together with its packaging, is assimilated by" modern civilization". Sopackaging design is an important carrier of Mid-autumn folk culture, if such embodimentcan be deeply analyzed and researched, it can not only improve moon cake packaging design,to enhance its commercial value, but also to a proper propagation of Mid-Autumn Festival.Coursing the Mid-autumn folk culture and moon cake packaging design, mostly beenfamiliar to the Chinese, as the study object, it is programmed firstly to the research ofMid-autumn history, connotation and current status. Then from the perspective of modernpackaging design, it explores the function and artic features of moon cake packagingdesign, the existing debating, in the perspective of which, an exploration into the creativeinheritance and the practical developmental mean of moon cake packing with Chinese folkcultural essence and background. In the hope of enhancing the folk culture content in mooncake packaging, promoting better inheriting and development of Mid-autumn folk cultureand advocating a national wide sense of protection on folk culture.