Research On The Advantage And Development Strategy In Mobile Phone Cartoon Industry In Shaanxi Province

The rapid development of science and technology make the informationindustry and cultural industry closely. China is developing from a consumptionpower of cartoon products to research, production and marketing power ofanimation. Cartoon industry in China has a good development prospect. Now,the animation industry development has become the measure of a national, alocal cultural level and the comprehensive strength of the important symbol.Cartoon industry in the development of cultural industry in the whole pattern isprominent and significant; it is the important breakthrough of development ofcultural industry. It makes a positive effect in satisfying the people’s cultural life,especially the young people’s demand, promoting the students’ healthy,developing the excellent culture, extending our province area image. Traditionalradio and TV platform based on the cartoon industry in recent years to depend onthe state of the support had great progress, but is still facing many problems. Forexample, the audience is too small, production costs down broadcast returns, theindustry chain is not complete, great investment earnings growth is not obviousand so on, causing some bad effect to the development of the cultural industry ofShaanxi province. As the communication technology and the3G technology ofrapid development, mobile phone is no longer just personal communicationsterminal, also become people’s entertainment terminal. Mobile phone cartoonindustry belongs to the cultural and creative industries, representing the nationalspirit civilization state, and can bring leap for national economic development。It is regarded as a sunrise industry is the21st century.As a high potential new format for cartoon industry, mobile phones withmobile communication carrier for the animation and new media anime form, isinjecting new vitality for the development of the industry for anime, and makingcartoon industry towards diversification, the age of all. Mobile phone cartoonwill also get more and more social attention and the affection. This paper firstly summarizes the development of animation industry and analyzes the cartoonindustry development mode and development conditions. Secondly analyzes thedevelopment of animation industry continued and cell phone anime form andcharacteristics, researches Shaanxi province and domestic mobile phone animesituation and the developing trend. Subsequent I system analyse and integrateShaanxi characteristic culture, discuss the relationship of developing mobilephone industry of Shaanxi province and speeding up the Shaanxi province’scultural and creative industries. Finally I take up with strategy and feasiblemeasures for development of mobile phone cartoon industry in Shaanxi provinceand perfect the cell phone industry chain of cartoon.This article demonstrates the art of animation cell phone characteristics andlaws through the system analysis of the traditional cartoon and mobile phonecartoon background and history, discusses the relationship of developing mobilephone industry of Shanxi province and speeding up the Shaanxi province’scultural and creative industries combined with the characteristics of Shaanxiprovince culture, and based on this, puts forward the reasonable strategy fordevelopment of the relatively mobile phone industry in Shaanxi province ofcartoon. This paper uses giving examples, classification contrast and other meansto sum up the significance of the developing in mobile phone cartoon inShaanxi which developed the cultural industry in Shaanxi, then comes to themobile phone cartoon industry in Shaanxi feasibility development strategyexpecting to cause the attention of departments concerned, and plays a certainreference and guidance, reference function on mobile phone animation industryin Shaanxi province and even the domestic.