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Rough Analysis Of Chinese Fancy Colored Diamond Market

Posted on:2013-02-10Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhouFull Text:PDF
GTID:2235330371982619Subject:Art of Design
Abstract/Summary:PDF Full Text Request
The diamond market in China started late. Even though undergoing prompt shift from flush times to stage of rapid growth in only a few decades with the rapid development of China’s economy, the Chinese diamond market is still immature compared with other countries that have a hundred-year diamond history. White diamond dominates the Chinese diamond market, while the fancy color diamond, which is an important part of the diamond family, has not been well understood.So far there has been abundant research on the colorless diamonds including many aspects such as grading standards, current situation, development prospects and the consumer groups. With regard to fancy color diamond, however, there is limited systematic market research and theoretical material. From a market standpoint and combining with a number of relevant documents, in this paper, we analyze the formation and current situation of colorless diamond market integrating theory with practice and reveal the reason of oneness of Chinese diamond market; Secondly, it is concluded that the lack of stable market sources and grading standards is lead to the unknown of colored diamond market in China; Thirdly, we illustrate some historic development stages of international colored diamond market, ensure that the international market had comprehensive knowledge on the colored diamonds, which can also provide valuable reference for the Chinese colored diamond market; Fourthly, we analyze and forecast the broader market, the potential purchasing power, the consumer basics and the introduction methods of China’s future colored diamond market, uncover the necessity of colored diamonds’entering and growth in China; Fifth, we predict the development tendency of jewelry colorize lead by colored diamonds and the expansion direction of cluster setting diamonds; Lastly, we explain personal understanding on the expansion direction of cluster setting diamonds by our own design.Although the research method is not very ripe in the investigation, we made great efforts to collect data information and conduct market survey, hoping to explore the Chinese colored diamond market and provide information for the operation of colored diamond market.
Keywords/Search Tags:fancy colored diamond, market, cluster setting, promotion method
PDF Full Text Request
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