Criticism Of The Convergence Of Modern Logo Design

In the background of economic globalization, science, technology, digitization, cultural diversity, a highly developed information and information of the inevitable trend of modern society, ranging from the country’s image as small as corporate image and product image need a distinctive logo. It plays a major role in the signs in the communication and exchange of human society, as an important communication symbols in the design need accurate concept of the image into a visual image, using figurative language of art and innovative and unique creative express the personality characteristics, and logo Design will be a unique, identification and era to meet the dual demands of nationality and the world, which is the basic requirements of a modern logo design, the most taboo flag image is similar. However, in modern society, such a full of diverse symbolic oceans of the world, more and more familiar faces appear in succession, not only caused the public identification of difficulties, but also brought great losses to the enterprise and the state.Mark’s basic function is used to distinguish the affairs, must have three characteristics: functional, recognition, originality, public sex is characteristic, the recognition is the premise, originality is the most basic request. Only the image reaches out of the ordinary, can show itself in a particular area or a certain aspects of the characteristics, easy to identify. Mark is a certain extent national, coilective and even personal image symbol, representing different interests, in the shape similar to each other and must not be confused, so as to avoid the difficulty of identifying and popular visual illusion, also need to avoid the same logo image caused legal disputes and lawsuits, influence national and corporate image and dignity.This subject for the practical problems of the modern logo design, image convergence, on the basis of analysis of the status quo at home and abroad, summed up the causes, and proposed to avoid similar logo design, hope to make contribution to rectify the modern design community some unhealthy tendencies modest.