| The birth of spectacle movie in visual culture context is the latest movie style. On one hand, the development of visual culture provides high-tech digital technology support for it, enriching its performance methods and improving its communication models. On the other hand, the visual culture motivates mass consumption, because the high-tech digital frame of the spectacle movie just meets the psychological demands of the public’s visual pleasure consumption and makes the creators and investors obtain the huge of profits.The spectacle movie is the spiritual and cultural product which contains huge market value and has two special qualities of the super real image and super impact sound. If just blindly pursue the "only spectacle frame" and the aim of "spectacle is the first", it is bound to cause spectacle movie’s commercial property and artistic property separated, and technical level and artistic level increasingly unbalanced. All that will ultimately lead its aesthetic appeal and cultural implication to lose.The spectacle movie is the product of the marriage that art and digital technology develop to a certain stage. It should not only respect the movie market of commodity law of value, but also it should follow the artistic rules of movies. The artists of the spectacle movie can draw lessons from the Chinese classical art theory of "the combining of nihility and reality" and "the combination of scene and feeling", and make the technical level and the artistic level realize natural and perfect fusion. The spectacle movie is a unification of the audio-visual image of form beauty and the art implication of content beauty. Eventually, the spectacle movie aesthetic spirit will be restored, and this helps to steer it onto sustainable path of artistic value and commercial value co-prosperity. The spectacle movie really reveals its own artistic vitality, philosophy and social penetration to people, so as to highlight its unique artistic charm of the image. |
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