Design, For A Moment-the Role Of Performance Of Suddenly Discovery On Modern Book Design

To study the modern book design as the research object, the subject triesto advocate moment feeling, accidental discovery and self-recognition andperformance of the designers, so that to make the design works personalized,emotional, full of interesting and unique.In the era of printing, book design has changed delicately, newtechnological and cultural characteristics has occurred. The same manuscriptshows different in the hands of each designer, presenting a completelydifferent effects and infectivity. Book design, not only to give the appearance ofperception to people, but also needs further perceptual art intuition, expressingsome kinds of subconscious mind feeling, even bringing a new way of reading.Suddenly discovers, brief and focused. Treasure the moment feeling, sensitiveto the discovery, treat the problem selectively, willing to show, so that to richyour own visual language.The subject bases on the " may " in the book design as a kind of inquiry,expressing the designers’moment , suddenly feeling to the existence whichhas often been ignored in the designing creation or often be ignored itspossible value existence because of the inherent thinking .Successful designis always fully embodied the designers’personality and creativity, andcorresponding, is emphasis of the moment feeling, self-consciousness and theperformance which is just do as one pleases. Therefore, the subject advocatesthe designers empty the inherent thought with a new awareness, re-examinesthe force of nature, the return of human, and more possible angle of view, sothat to express with lawlessness upon the sky of freedom through inspiration,unconsciousness, and other forms of thinking.The subject focuses on designers’finding, feeling, experience andneeding in the expression of the design. Neither exaggerating suddenly found strength blindly, nor advocating the designers to reverse all the previousconcepts completely .