The Application Research Of Interest In The Children’s Medicines Advertising

With the development of society, children’s medicine has been separated from the adult’sand been a independent category in the medicine. But it is also an especial one. This not onlydraws the child’s but also their parents’attention. Review the whole child medicineadvertisement, although parts start to care the humor element in advertisement, but mostignored the visual expression on the menu just focused on the words used, so this make theformat too single and fade. The concept of this article is interesting; analyze the standard andrequest on the advertisement of their parents, then come out the new design manifestationswhich can let the child and their parents satisfied.Children’s medicine design advertisement should focus on the aesthetic tastes of parentsand children, only the targeted, interesting design can leave a deep impression to theconsumer.We made a survey for the two groups of children and parents to analyze the level ofunderstanding of the requirements on interesting on children’s medicines advertising. We addthe visual image, visual language expressions to demonstrate the importance of the interest inchildren’s medicines advertising applications. Finally we get the conclusion that emotionalguidance, scene reproduction, game guide and rational expression are good for application inthe advertising from the actual example. We make a different presentation from the view ofchild and their parents, build a easy, funny atmosphere for taking the medicine, and alsoprovide a perceptual emotional space to guild their correct view of consumption, expedite theconsumption action happened.Interesting design concept is the inevitable trend on the design developing. Meanwhilethis is also the only way on the children’s drug ads developing. Because of the Interesting inchildren drug ads created a virtual reality world for audience, this improved the aestheticstandard, changed the consumer’s way of thinking, and guide consumers to develop a rightconsumer values, further more, changed the unreasonable habits of our daily life. For thecompany, we brought the contribution, enhanced the corporate brand image. For society, wepromoted social and economic development for the construction of spiritual civilization, andthen promote the constant development of the society.