Children's Interesting Packaging Design Research

The number of the children is very large in China, that even more than the total population of the most countries in the world. And with the country's family planning policy of the late1980s, most of the families in China only have one child. Therefore, the children take a big part in the modern family consumption structure. The Children's products marketing have huge potential.For business products, the product packaging has their primary role as preservers. A good packaging design is a direct and major personality carriers is the most sensitive products and the largest individual factor. And that will play an important role in marketing and sales efforts. Facing with the competitive market, most of the designs are the leading innovation of the products nowadays, but follows the question also increases with it. The paper proposes that the lack of interest is as one of the important factors influencing the Children's products marketing. The article will mainly center around analysis and study that problem.With the help of relative theories of Child Psychology and Visual Psychology, this thesis mainly studies the consumption behavior and the consumption psychology of the children. Having concluded that when the children buy something, they are irrationality, conformity, distinctiveness and passive. On this basis, it's start from the children's cognitive ability and cognition, to find out the color, graphics, text, modelling and the open-way of understanding of the children. In today's market, some product packaging are lack of interest, that could not attract the children's attention. So this article analyses and studies the packaging designs, like color, graphics, text, modelling and the open-ways. Try to find a good way of the power of design to solve problems elegantly and efficiently. To attract the attention of the children, promote children's products market development, increase the market competition ability of the children's brand, by using the practical and interesting designs.