| American advertising guru David Ogilvy said:"good title to create 80% of the profits." Visible, the title character as an advertising theme concisely, on the one hand to convey the ads carry a text message; the other hand, since to enhance the role of advertising theme.Ad title character design is our common problem in practice, how to develop themes based on the ad slogan? How to understand the slogan role in the ad? How to graphical ads to find the relationship between the creative point of the title character? How to make advertising advertising theme font emotional creative expression, and advertising in the form of the intrinsic link between the graphics? These are the paper attempts to explore the issue.From the graphic design point of view, the above problems, through advertising, journalism, communication theory and composition and other aspects were discussed. Word of the headline in the role of advertising, the form of structural analysis. |
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