Optimization Design Of Railway Passenger Products Based On Game Theory

Participants in transport market include travelers and transportation enterprises, between which the game of maximizing travel efficiency and improving enterprise benefit is existed. The concrete manifestation is:the travelers want to get high quality product of passenger traffic with minimum cost, while the transportation enterprises are more willing to obtain maximum profit with less or same cost.With the principle of integrating theory with practice, this paper first states the integrity concept and principle of passenger product design, and subdivides the passenger transport market according to marketing knowledge; Secondly, the principle and method of game theory are introduced, the "buyer-seller" game relationship is described due to limited rational evolution game and the special "buyer-seller" game-the game between travelers and transportation enterprises is extracted, the selection strategies and utility matrix are analyzed, and the strictly bad strategy of passengers’"no choice" of any passengers traffic products is rejected under the condition that passenger travelling demand is rigid; Then, based on the analysis of passengers’travel demand, the properties and characteristics of various kinds of passenger products that are existed in the competition channel of passenger traffic market in our country are described. The passengers’payoffs function model under limited rationality is established, according to the quantitative formulas of economy, rapidity, conveniences, harshness and safety index of passenger product. Meanwhile, after the innovative description of travelers’ demand substitution principle, based on the ranking results of rational travelers’priority choice of travel passenger traffic product, the railway transport enterprises product structure optimization model in competitiveness traffic path is built.At last, this paper takes Beijing-Guangzhou transportation channel for instance, the key variables in passengers’payoffs function model are solved, the payment value and priority level of different income travelers are calculated, the Beijing-Wuhan passenger traffic product is optimal designed by means of JAVA program, the optimal results show that the benefit of railway enterprise increase, the substitution for traffic demand of high-speed railway releases the existed transport power.