"Cowboy" Elements In The Application Of Popular Clothing

With the development of times, economy and culture, people`s ideology, aestheticconsciousness and value orientation are changing continuously. That is why people`sdemands for jeans wear, the long lasting fashion element, is higher and higher. In thetraditional sense, jeans wear mainly focus on utilitarian functions, so intentions are simpleand designs are monotonous. However, nowadays under the background of humanizedand diversified development of clothes, it is extremely urgent to break the commonpratices，but to again pay close attention to and examine the changes and developments ofjeans wear in new times, from multi-views and multi-dimensions. The applied research ofjeans element in fashion clothes needs to be updated and innovated timely, either inconcepts. contents, forms or in technologies.This article deals with the origin and changes of jeans wear as a starting point. Firstly,it analyses the fashionable features and the diversified development of artistic expressionof jeans element in clothes, through the introduction of its developmental history andcultural changes. Jeans wear didn`t have much development in the last one hundred yearstill1970s when it became a collective trend worldwide, it achieved breakthroughs indesigns. In1980s, jeans wear went extremes in its changes in appearance. Then in1990s,itbecame the focus that designers competed with each other on the fashion stage. Next,through the analyses of fashionable features, decorative methods, aesthetic expressionsand forthright features of breaking traditions that jeans wear owns in clothes, this articlestudies personalized jeans wear at present to help people understand its spirits.