ACG Sub-culture And Chinese Contemporary Youth Fashion Style

In 1980th, Japanese and American animation was introduced into China by TV media. After that animation, comic books and video games make a influence to a group of people who born in the late 70s and 80s. In the past 20 years, this influence gradually expanded, and to construct a youth sub-culture that cored with animation, Comics, and video games .Today, with the younger generation more involved in all areas of society, ACG Subculture also become more prominent.Fashion style is a mirror of people's aesthetic and cultural identity. The fashion style of Chinese contemporary youth can reflect the differences between the young generation and their parents. Animation, comic books and video games are key factors to influence the Style.To summarize the fashion style of Chinese contemporary youth is an objective record of the younger generation who growing up in the period of economic development and social change. The research to the relationship between ACG sub-culture and the fashion style of Chinese contemporary youth can help us understand the formation of style factors.This study investigated the youth fashion media and fashion brands, and summarized the fashion style of Chinese contemporary young generation, that under the influence of sub-culture in the ACG. Then Study the relationship between the two.