The Research On Furniture Product Family Of Residential Small Units

Under the influence of the dual national policy of promoting the construction of indemnificatory housing and the commodity small apartment and the buyers rigid demand continues to increase, the small apartment housing has become the focus in recent years The small apartment house selling also led to the sales of the small apartment furniture, and the small apartment furniture boom will peaked in recent years. However, China’s furniture market we are barely to find the small apartment furniture brand in today. The small apartment furniture product composition is particularly necessary in the case of small apartment furniture supply is far less than the demand.The study use the research of network and literature to analyze the room information of indemnificatory housing of Beijing, Shanghai, Shenzhen, Henan, Hainan, Anhui and the commodity small apartment of2012annual national GDP in the top ten cities, and summed up the main area of the small apartment is the range of30-60square meters, also pointed out that the functional space divided into entrance, bathroom, kitchen, living room, dining room, bedroom, and determining the size and furniture size requirements of space.Throughing the questionnaire study we know the economic situation of the target consumer is an annual income of30,000yuan or less, as well as consumer demands of products with the right size, and more function of mobility, scalability, folding.Using the survey research to study the benchmark brand, such as IKEA,the paper summarizes:" L " shaped sofa, wall storage, versatility, and removable, folding, retractable product are loved by consumers,and thoes are focused on the study.The study have established the small apartment furniture’s "Mood Board" by the exploration of the material, style, color, and the product family of small apartment’s furniture and find the five key characteristics of small apartment furniture:expand the use area of furniture, the use of wall storage space, scalable, hanging and folding furniture, modular furniture and mobility.Throughing a wide range of analysis and discussion we have the final conclusions:the composition of small apartment’s furniture product family is divided into11parts, the cabinet system, living room furniture, dining room furniture, kitchen furniture, bedroom furniture, children’s furniture, porch furniture, work furniture, furniture accessories, textiles and decorations. Finally design the form of the product specific information.