The Market Reaction Of Corporate Eco-efficiency Indicators Based On The Empirical Data Of Listed Companies In China

How to face the tide of sustainable development while maintainingcompetitive advantage has become an important part of social activitiesfor modern enterprises.It is a major problem which all companies have tothink about.At the same time, due to the environmental legislationbecame more and more strict and the demand of the time for theintegration of the economic and the environment all makes theconnections between environmental performance and economicperformance of corporate.And traditional accounting evaluation modelhas been unable to evaluate the environmental performance andfinancial performance of a company as the expectation of stakeholderwhich can lead to serious decoupling of environmental performance andeconomic performance.Therefore "ecological efficiency indicators"which is the perfect combination of the two has to stand out.But researchon ecological efficiency indicators generates a more realistic problem.IfChina’s financial market will be effected by eco-efficiency indicatorsand their business will be better?we calculated ecological efficiency indicators data of nearly twoyears based on the corporate social responsibility report andenvironmental extract relevant data report,using the eco-efficiencyindicators calculation method recommended by the accounting andreporting standards.This report Analyzes the ecological efficiency indicators of information market reaction through literature analysis toestablish ecological efficiency indicators and stock linear model ofreturns. Using linear regression analysis and comparative analysisto.Through empirical studies found that social responsibility goodcorporations compared less responsible companise, investors tend tothink of better social responsibility has a low investment risk, whichmeans investors for shares of these companies require lower returns, sothese companies has a higher value.Ecological efficiency indicators andperformance of the company can get benefits in the stock, this is mainlydepends on the measure of the value of corporate environmentalresponsibility in financial markets, popular speak be on the degree ofpollution index represented by pollutants and measure of cognitivedegree.People’s perception for each pollutant degree is different, so theecological efficiency indicators of information is not the same as themarket reaction. Through the above research results will help theecological efficiency indicators of future environmental management inour country has better application value in practice.