A Research On Design Features Of Children’s Wear Based In Network Marketing

The rapid development of the clothing network marketing also spread to the children’s wear industry, based in the children’s wear which sold on the largest electric business platform taobao as the research object, through the market analysis, design factor analysis to study the design features of children’s wear.This paper first elaborates the research background, research purpose and research meaning and related research methods. Then analysis the network sales markrting and children’s wear design elements of theory.This article’mainly research part devides into two parts:the market analysis and design elements analysis.Market analysis including four aspect:age, gender, price and category. Through the data analysis found that network selling children’s wear age for105-155; Girl’s wear get the best sale in the online sales; The average price of children’s clothes online is between58-188; Finally in category study:pants, suits, coats, T-shirt braces, down jacket, cotton-padded jacket, sweater are accounted for a larger percentage.The analysis of children’s wear design elements, used sample analysis method. The samples are the spread on the Internet the most popular pants, and seasonal strongest down jacket and dress. Respectively from of the seven aspects:the children’s clothing profile design, component design, colour appling, the use of material, embroidery printing design, price and cost control and design safety. Draw the following conclusion:first,basic clear profile are popular. Secondly, the design of seasonal and practicability in the clothing length can be fully reflected. Finally, the popular trend of women also affect the profile design of children’s wear. In the component design, first of all, practical is placed in the outstanding position. The second, line and edge structure point become the focus of the decoration parts. Thirdly, components adornment gimmick with strong sex tendentiousness. Finally, the adornment of the commonly used components is quite obvious. In the use of color, first of all, strong visual impact color will be more popular in the network. Secondly, worm colors are more popular than cold ones, neutral color does’t sale well. In the application of materials, first of all, natural material has been widely used in the children’s clothing products. Secondly, the inner clothes use more natural material. Finally, all chemical fiber material is widely used in the coat; In embroidered printing design, always use only one decoration.Secondly, combined with the material of clothes, it can be found that the cotton fabrics use more printing technique adornment; In the price and cost control, the price of network sales of children’s clothes is cheap; In the design of the, the design of children’s clothes online don’t pay enough attention in thresecurity.At last, contrast analysis between the children’s wear sales on line and in entity shop drawn the following conclusions:in profile design and the application of materials,the differences are smaller; Component design, network and entity shop sales children’s clothes are in this two kinds of orientation, a online children’s clothes chose more decorative parts and entity shop pay more attention to the improvement of the functional components; In color utilization, network sales use much bright color and entity shop emphasis more on neutral color; Embroidery printing design use more in the entity shop; And the price of the online children’s clothes have obviously advantage relative to the entity shop; The design of the security of entity shop sales children’s wear have obviously advantage relative to the online ones. The conclusion of this research to has practical reference to the design of children’s wear, product planning of children’s wear and production.