The Research On Identification Feature Of PI Design For Han’s Laser Cutting Machine

The essence of PI (Product identification) Design is all products are designed with the principle of enterprise culture connotation and unity of style and a process to get recognition of their products from their consumers and the public. With increasing homogenization of products in fiercely competitive market today, product identification as the core is an important strategic resource.With the research on Han’s laser products. It is clearly that product identification design play an important role in product identification, design project management, and brand promotion. Establish an effective system of product identification can start from the establishment of the identification of their features. It’s an effective system to manage the information identifying design features and clearly identify the core feature of product design and improve it.This thesis based on Han’s Laser Cutting Machine Identification (PI) design. Using the method of questionnaire investigation, image scale and so on, analyzing features of the product market competition, corporate image, features of Han’s Laser. This dissertation accomplishes the research both in the theory and method of Product Identity design.