| In the subjective perspective, the word consume designing styles arediversity. The biannual costume conference press has accelerated thecirculation speed of fashion. A famous dress brand can ensure a unique stylefor each season. There are about100,000brands in the Chinese costume market.Besides, the Chinese textile costume industry is mainly existed in the form ofmanufacturing and substitute for manufacturing. Then it was affected by theglobal economic inflation. So the number of the foreign orders shrinks rapidly.Hence the companies transformed their manufacturing form and put their focuson the development and research. The dress brands or the current dress styles inthe Chinese mark go on increasing. Confronting this rapidly prevalent and theco-existed diversity costume market, my original intention of the essay aimed tohelp people know how to select a piece of suitable dress and to standard thewardrobes.Following costume and the costume consumers psychology and the processof consumer psychology, and combining market research and psychology books,my research focused on the consumers purchase motivation, the effect of thefashion on the costume consumers psychology, and the consumer psychology ofdifferent ages and cases. I hope to get a better understanding of the consumersrequirements. And let everybody know purchase is a perceptual and rationalprocess. I have done a test of400pieces for the college students and studentsright out of colleges during the research. I analyzed the color, the skin, the shapeand the costume styles of those people, which are the main customers of modernsmall and medium-sized costume enterprises as well as those who have lowcostume consumption. But the target should be put on the young consumers.Through analyzing the skin color of those surveyed people according to thedata of light reflection test to analyze the relationship between age growing andthe color of the skin, I recorded and classified several skin color into color andneutral color with the influence of skin. Finally, I pointed out what are good or bad for monochromic skin in accordance with the color theory in essay.Considering the psychological tendency referred in the chapter of color and skin,I made a brief introduction of the evolution and reasons of color using in theChinese costume designing in my essay. And owing to China has absorbed thewestern culture after the implementation of the reform and open policy, I alsoshortly introduced the color using of the western costume designing.Chest, waist, hip less prominent smaller upper limb shoulder point, curve ora straight face,overall weight loss;Chest, waist, hip and poor, upper arm and shoulder point compaction curveor straight line face, the overall proportion of the standard;Chest, waist, hip difference, butterfly sleeves, the shoulder point of fullness,curved face,overall fullness。Finally, according to the characteristics of each body and gave appropriateclothing outline, within the shape, how to match colors in clothing conclusions. |
