Clothing Design Based On Individual Consumption Demand With Human Body Aesthetic Thinking

Clothing is a kind of art of beautification and modification of human body, clothing only when combined with the human body to show its unique charm. So in the various factors affecting the beauty of clothing, the body is the most important reason. Human body is approximately the same structure, but the body shape and proportion of people are completely different. For example, the difference between men and women and young and old, or different height, different weight, and even the length of the neck and shoulders flat couch has a difference. The human body due to genetic, ethnic customs, the natural environment, the economy, will be showing morphological characteristics vastly different.Today’s clothing market is showing a more and more obvious unbalanced character, fashion designers have put too much focus on the people who have a standard and beautiful body size. As those who are too fat or too thin, and the elderly, the proportion of people who have no standard size of clothing in the clothing market is very small. Because of the special size garment kinds of thin, small batch and many varieties, high technical requirements and processing is difficult and inconvenient to new style, the price couldn’t get on, let the market in product development’s enthusiasm is very low, and various factors to restrict, such as color, style and fabric, these consumers with special shape can choose little clothing.The normal size of the people have a standard of beauty, as long as the clothes fit body will have a beautiful condition. But with the design requirements and methods for normal type of clothing, used to design a special type of clothing, not only will not give people a sense of beauty, but also exposed the insufficiency and the flaw of the body. This design is not as successful.Common problems in the study of standard size as the dress design, its research undoubtedly has universal significance, is also the most attention, the research conclusions present is the most accurate. But, as a fashion designer, We should not only pay attention to and solve common problems, rather than a question of personality in the design of clothing- the special shape of clothing. So, considering the individual demands of garment consumption in special size. We must research on human body, for example, the body’s structure, bone, muscle, body, etc. To make the design and production of clothing can be better in accordance with human aesthetics and achieve a better effect of clothing, we should correctly grasp the difference and characteristics of the person with special shape and focuse on the application of the adjustment principles. According to the different features of the different special body figures, we can combine the adjustment of blemishes and strengthening the advantages from the aspects of colors, materials and clothing accessories.