Analysis On Design Management Of Shanghai World Expo Coordination Product

As Shanghai Expo licensed products business was the first commercial activities that hadn't formed a system specification model available for the event theme of World Expo licensed products.This paper will use the view of design and management on Shanghai Expo licensed products business analysis. With all-round analysis on the design elements, the factors of licensed products and the management of design, the paper will analysis design of future licensed products with design management and find a reasonable model of licensed products business.Analysis on design management of Shanghai World Expo Chartered product mainly study on the way of design management theory. Through learning licensed products, design resources and design management situation of Shanghai Expo licensed products to describe how the design elements like positioning, market environment, operating mechanism, marketing management and life cycle etc. made effect on designing Chartered product. The paper will try to tap main problem of Operating mechanism of management, product design and development during the management on Shanghai Expo licensed products business...