Study On Brand Development Strategy Of Jiangxi Enterprise

Along with the globalization process's acceleration and the development with each passing day of domestic economy, the fierce competition among real estate industry increasingly, and the real estate market became standard. Recent years through a series of implementation of the effective macroeconomic regulation and control measures, China real estate industry has comprehensive step into a new period of transition. In the new situation, the real estate industry in order to survive and seeks the development, the key of point of improve the market competitiveness, and real estate marketing planning's level act as the effective means to improve their market competitiveness, whose strategic and feasibility are close related to the profit and development of enterprise.This thesis pointed out the successful case—Yuhu Banshan project, which transformed the predecessor as a small Marco Branca town with the Spanish style construction to a new housing estates adopted to the modern needs, expounded the basic knowledge system of villa marketing, based on the marketing theory, gradually analysis the marketing principles and project cases. It used the SWOT theory to weigh and analysis the advantages and disadvantages in the Yuhu Banshan project, and the opportunities and the bottleneck which may be facing in the practice. In addition, the thesis contraposed the project target market's characteristics and considered the affordable ability and consumption motivation, formulated a relative perfect marketing strategy about the sales process.This thesis aimed to research in the real estate development process, how to proper combine with marketing theory to make right enterprise's marketing strategy, and put into operation that can achieve the desired objective of real estate development.May this thesis can supply some slightly reference value to the marketing of Yuhu Banshan project and other relevant real estate enterprise.