Cigarette Marketing Strategies Of Tobacco Companies In Chenzhou City Study

Chinese tobacco industry, which is important and special industry in national economy, has contributed so much to Chinese economy. But, with China joined WTO (World Trade Organization) and FCTC (Framework Conention On Tobacco Control) , Chinese tobacco industry that has been benefited from the protection of goernment's policy and relative closed marked will face a severe test and a big challenge. from international tobacco firm. Chenzhou Tobacco Company is a commercial enterprise of tobacco. It was taken on the duty of tobacco monopolization and developing market. It should make out its own marketing strategy to deal with the opportunity and challenges caused by changes of external environments. Thus, the article has great importance to Chenzhou Tobacco Company for its emphasis on marketing strategy.The article first analyses the situation of Chinese tobacco industry, and the competitive condition and key competitors of tobacco industry, then analyses Chenzhou Tobacco Company comprehensively and finds the main questions of its operation, finds external opportunity and threats, strength and weakness of Chenzhou Tobacco Company.Then the article determines the next 3 year's marketing target and target market, as well as marketing combination strategy in product, price, place and promotion of Chenzhou Tobacco Company based on market and strategy theory and methods.At last, the article describes the strategy of Chenzhou Tobacco Company to develop itself and surpass its competitors, and put forward suggestions in organizational structure of marketing functions, organizational management of marketing functions, sales management and information system construction.The article makes out operative marketing strategy for Chenzhou Tobacco Company from the respect of its development and competition, based on marketing andstrategy theory and its practical information, with qualitative analysis and quantitative analysis. The article has some usefulness to further development as well as other companies in decision-marketing of marketing strategy.