The Measurement And Evaluation Of The Social Responsibility Of The Family Business

With the economic developing, government and enterprises increasinglyrecognize the importance of corporate social responsibility and urgency. In China,private enterprises are an important force in China's economic developing, more than90percent of private enterprises generally used the form of family or clan, mainlyfamily members engaged in the business. Therefore urging the family enterprises tofulfill their corporate social responsibility is more important practical significance. Butacademia is the lack of research about the social responsibility of Chinese familybusiness. To build a family of corporate social responsibility behavior evaluationindicators and their empirical measurement, taking Chongqing family business for theoverall sample, through literature survey, statistical analysis, a typical case analysisand other analytical methods, on this basis, evaluate social responsibility behaviorperformance at this stage of the family business. The main conclusions are as follows:First, the social responsibility behavior of the family corporate mainly constitutesfour dimensions: insider responsibility, outer responsibility, public responsibility andlegal moral responsibility. Insiders responsibility include shareholders responsibility,executives and employees responsibility; External responsibility includes creditorsresponsibility, suppliers and dealers responsibility, our competitor responsibility andconsumer responsibility, public responsibility including charity responsibility andcommunity responsibility. Legal and moral responsibility includes environmentalresponsibility, legal responsibility and ethical responsibility, and by26measurementitems quantization. Overall, the social responsibility of family corporate, the law andmoral responsibility is highest score and best performance. Next are internalaccountability and external accountability, and finally is public responsibility.Second, The reason why the performance of the legal and ethical responsibilityin the family corporate social responsibility is the best, because of the liability betterperformance in the legal and ethical responsibility, Moral and ethical responsibilityand environmental responsibility performance to be worse relative to the liability.Third, the analysis shows that performance of external accountability is worse,owing to the poor performance to the creditors and suppliers in the externalresponsibility.Fourth, performance of the internal responsibility after the externalaccountability in the family corporate social responsibility, to the externalaccountability, the relatively poor performance of responsibilities to shareholders and executives, resulting poor performance of the internal responsibility in overall,however, in the insider responsibility, score on the responsibility of the staff is thehighest, the best performance.Fifth, the performance of the four dimensions of the family enterprise societyresponsibility, public responsibility is the worst, the mainly reasons is charitableresponsibility in the public liability score to be low, the performance to be poor, muchbetter on the performance of community responsibility.