Study Of Xinjiang Tourism Marketing Strategy-Based On The Consumer Behavior

This paper mainly includes following three points. First, the related literatures about touristbehavior and tourism marketing strategy are collected, summarized and analyzed. Second, effectivedata is collected by marketing research and investigation. Third, combined with above points,suitable marketing strategy for Xinjiang's tourism is summarized. The purpose of this paper is toprovide effective data for Xinjiang tourism enterprises, and put forward useful suggestions fordeveloping marketing strategies of Xinjiang tourism enterprises.