Chongqing Retail Structure Optimization Studies

Along with social progress, economic development, people's living standardsimprove, the retail trade in the national economy is more and more important, the retailsales of social consumer goods is growing contribution to GDP. Since Chongqingbecame a municipality, Chongqing way of doing business is showing a flourishing trend.Retailing in gradually more diversified, the characteristics of the chain. The forms ofdiversification is reflected in Gome, Suning, Metro, Lotus, Wangfujing departmentstores of the United States and the United States, Mao industry, Wal-Mart and othercompanies have settled, department stores, supermarkets, convenience stores, specialtystores, warehouse stores, shopping centers, everything. But in the process of rapiddevelopment of the retail industry, there have been many problems. Such as barriers toentry are too low, the enterprise easy venture but it is difficult to profit; highconcentration in the market, the retail sales and profits are concentrated in a few largeenterprises; the benefits gap between different formats, retail formats the growth oflarge floating fluctuations. All these phenomena are the retail structure of Chongqing,the need for further optimization.From the domestic and international situation, mainly study the evolution of theretail formats and retail formats, the spatial structure of two domestic academics firstwhile foreign scholars aware of the characteristics and structure of retail formats, incombination with Chinesespecial conditions, expand the special economic situation andthe environment-related research, a lot of optimization measures and policies.Chongqing retail structure is almost a blank, most have focused on research retailconcentration, chain and other aspects of research. This paper will draw on the existingretail structure, the asset structure of the retail formats, the structure of sales, profitstructure as the starting point to standardize the analysis combined with empiricalanalysis to study the optimization problem of the retail structure in Chongqing.The idea of this thesis is: First of all, in terms of the number of fixed assets, totalassets, profits, sales, sales taxes, the development status of various retail formats inChongqing, raised the problems of retail structure; based on general equilibrium theory,the overall structure of the retail formats and individual rationality; Secondly, to studythe profitability of retail formats, market saturation, operating performance, growth rate,etc.; Finally, the optimization measures including Chongqing retail structure. Tostrengthen the government management, such as macro to establish the forms ofthree-dimensional ecological structure, to promote rural development in the new format,as well as direct the development strategy of the various formats. Also pointed to theirown inadequacies and the desire to write the paper.