Analysis On Tourism Image Of Modern City Squares In China

In recent years, tourism has been rapidly developed in China, but also accelerate the process of urban tourism. Public space is the most dynamic cities and is one of the most important tourist destination. Square is the city's main public space and has the meaning of the mediation of urban space structure, improving the urban micro-environment, enhancing urban vitality and vigor to meet the needs of people living multi-level, shaping the city's image, and improving urban quality significance. Town Square is an important part of the city's tourism image and is considered as the city's "living room" to show visitors the city's history,culture and spirit.Then it becomes landmark of the city or the region. It could bring good economic and social benefits. However, the current Town Square in tourism there are many problems.Some is still only a piece of lawn square for many years and lack of basic services.Some is getting mess of the environment around lack of corresponding travel services. Even some of our renowned tourist square, still need to update and reform. The current research focused on the square is mostly in the the planning, designing and art, etc.The analysis from the tourism point of view is limited to features, landscape design, tourism service facilities and so on. Based on the theory of tourism image,this article has a preliminary analysis of the components of tourism image square and the analyse of the typical case ,such as Xing Hai Square, Tianfu Square, Si Yuan Square.At last, it identifies some problems those currently exist, and then gets some strategies to make ascension of the tourism image.This article is divided into five chapters to explore modern tourism image of the city square:The first chapter has definition of the concept, the research summary, as well as the theoretical basis, methods, and innovation.The second chapter has combed the square's development process, analysing its type, features, functions and the relationship between them and tourism.The square's image play a big role in the city's tourism .The third chapter is based on the theory of tourism image to clear that the square's image is an important part of tourism's and to analyse the components of the square's tourism image.Chapter fourth uses the components of tourism image previously obtained to analyse Xing Hai Square, Tianfu Square, Si Yuan Square,comparing the current situation.The last chapter points out deficiencies of tourism image for Square and makes some strategy to enhance its tourism image.