Research On Marketing Strategy Of A Miner Machinary Limited Corporate

Coal industry is an important basic industry in our country, in future inside a few years still is China's main energy consumption."Eleven five" period, coal productivity overall level rises considerably. Therefore during the coal planning from the scale, from the mode of operation, from the viewpoint of safety and other factors on the coal industry mechanization rate raised pressing requirement.A company is coal mining machinery manufacturing enterprises, the production of products with a high degree of professionalism, the majority of products directly to end users for sale. As entering the coal market earlier enterprises, A company has the technology, equipment, talent, management team, has a detailed marketing plan. But the marketing plan is not no effective implementation is not just as one wishes, cannot be transformed into effective marketing tactics. The company's current marketing method in the problem of existence and inadequacy, put forward targeted solutions, help A companies to increase market share, the main purpose of this article is.This paper first on the market marketing theories and the domestic and foreign each genre are reviewed, as related to the use of theoretical analysis, guide A company marketing practice and lay the theoretical foundation; through the analysis of coal industry economic environment as well as the development tendency, from macroscopic prediction of coal machine market developments found according to; A company's internal and external marketing environment and current situation undertake combing, using the SWOT matrix analysis of A companies facing the advantage, disadvantage, threats and opportunities, thus found the process of marketing problems.Finally, according to the above analysis results to classify the market and determine the target market, formulate company A corresponding product, price, distribution and promotion strategy as well as the implementation of these strategies should be emphasized in the management of sales team, and the future development of proposed the implementation, control and policy suggestions.