Entrepreneurs Self-efficacy Impact Studies, Strategic Change

Under the background of rapid change in market demand, such as growth of competitors and technology innovation, strategy change becomes inevitable choice for sustainable development of enterprises. To be successful in implementation of strategy change,we need to study influence factors of strategy change deeply.The current research of influence factors of strategic change maily focuses on organization level, such as enterprise scale, organization core ability, organization culture, organizational behavior characteristics, etc. Few studies have analyzed the influence of psychological characteristics of managemental factors of organization on strategic change. This paper attempts to connect internal characteristics of important individuals and organizational behavior.From the psychological level of entrepreneurs, we combine theory and empirical analysis to explore the relationship of entrepreneural self-efficacy and strategic changes.We expect to broaden research fields of the influence factors of strategy change, and provide a new concept for understanding strategic change comprehensively. To improve comprehension and typicality, the paper also considers moderated role of organizational external factors-environment dynamic and the internal ones-organization identity.This paper firstly reviews a number of raletive literatures, and puts forward the theory model based on the research of the domestic and foreign scholars.We use developing new product or market opportunities, building an innovative environment, initiating investor relationships, defining core purpose, coping with unexpected challenges, developing critical human resources this six index to depict entrepreneural self-efficacy, and use type, tendency, strength,and resistance of straegic change this four perspective to measure strategy change. Through questionnaire survey to collect data, we use SPSS and Liseral to analysis data.And the paper also analysis the relationship between entrepreneural self-efficacy and change strategy will change under different environment dynamic and organization identity level. The result of the study shows that:Firstly, entrepreneursal self-efficacy will weaken attention to the imitation strategy and improve the possibility of strategy change. Entrepreneural self-efficacy can enhance the degree of attention paid to innovation strategy, while attention to the protection strategy is not effective. Dynamic environment makes significantly influence on the relationship between entrepreneursal self-efficacy and the type of strategy change, organization identity during the process of adjustment effect is proved invalid. Secondly, entrepreneural self-efficacy plays a significantly positive role in promoting strategic change tendency. High entrepreneural self-efficacy can promote strategic change of enterprise,while low entrepreneural self-efficacy will hinder implementation of strategy change. But dynamic environment and organizational recognition during this process have no significant influence. Thirdly, entrepreneural self-efficacy and depth of strategic change aren't relative,so the causality relationship was not confirmed.We expect further research. Fourthly, entrepreneural self-efficacy has reverse significant effection on resistance of strategic changes.Higher entrepreneursal self-efficacy is, the resistance of change strategy will be smaller, which is beneficial to implement of strategy change. That is to say, entrepreneural self-efficacy plays a positive role in promoting of strategic change. Besides, in higher dynamic environment, the positive effect will be more obvious.But the effection of organization identity is invalid.