Research On Ecology Of The Regional Brand

The 21st century is a brand economy. Brand to promote the core competitiveness of enterprises in the region, enhance regional economic power, strengthening the country's international competitiveness. China is still relatively weak sense of brand building, brand development is still at an early stage, brand strategy in its infancy. In the current situation, to develop regional brand strength, there is a series of confusion and misunderstanding.This paper is study on the specific regional brand in Jiangsu.enrichment and development the theory about ecology of regional brand .This is also the first comprehensive the theorys of ecological distribution of brand and ecological dominant factors of brand .the process of brand development in Jiangsu problems provide effective analysis and resolution. In this study, the economic development needs and provided the government a powerful tool for the development of regional brand. This article draws and integration of ecology, economics, management science and other theories, while studies on the previous theorys about ecology of regional brand , and form their own opinion.data collection about "500 most valuable brands" the number of brands, "500 most valuable brands in China" brand value, well-known trademarks in China, old Chinese, Jiangsu famous brand, "China Statistical Yearbook" and other , building models, empirical analysis specific issues.This paper, the brand ecosystem is divided into two components: branded ingredients, non-branded ingredients.Analyzed for the ecological distribution theory of regional brand about the brand ingredients and ecological factors theory of the regional brand about the non-brand ingredients. And described the current situation and the problems of brand development in Jiangsu. The first question: how ecological distribution of Jiangsu Brand reasonable (ask for the ingredient brand.) The second question: who is the dominant factor in Jiangsu brand (for non-branded ingredients questions). In the following sections will focus on empirical research on these two issues, and obtained the number of brands in the region, brand level, the brand industry, distribution of brand value should be reasonable; to the development of regional brand strength to seize the most critical factor is the dominant factor: technological innovation. Finally, this paper's policy recommendations: the brand from the region as a whole to consider the ecological distribution; focus on developing leading brands; attention to regional technological innovation and development; improve the ecological environment of regional brand; framework the brand communication platform and introduction of foreign brands. Which ultimately develop rational distribution of the brand and improve the overall brand ecosystem health, optimizing brand ecological environment, promoting regional brand strength development.