Study On Ecological Synergy Patterns And Ecological Synergistic Effect Of Enterprise Cluster In China

Brand ecology is a new area nowadays which has great significance in the study of relationships between brand and environment and brand connection.It also helps a lot in the research of brand situation of Liaoning.For the studying of brand ecology theory in board,it is almost blank of the demonstration research in the regional brand distribution and cooperation.This paper will analyze the distribution of brands in Liaoning to find out its irrationality,problems and key aspects which obstruct the optimization of brand distribution so that it can give pertinent advises in policy and administration.It is expected to give positive reference to the government and companies through the analyses and conclusion of this paper.Firstly,It analyze and introduce the international and domestic background of company brand ecological distribution and cooperation influence in detail;conclude the comprehensive cooperation relations among national brand,district brand and company brand.Secondly,Using the theory of Book of Changes,after completely and systematically analyzing the six aspects which influence the comprehensive,macro and micro factors of the brand ecological distribution in Liaoning:industry accumulation, regional geography,regional humanity,district policy,environment reliance and company operation,it introduce a three-level target system.Basing on the analytic hierarchy process Delphi technique,it also conclude the factors influence brand ecological distribution and cooperation.Then,Firstly,it makes detail explanation on regional brand ecological system and distribution.Then with reference on data from the 500 most valuable brands in China,famous brand of China,Chinese traditional famous brand and famous brand of Liaoning,it gives demonstration analyse on the brand ecological distribution and industry accumulation in Liaoning especially in Shenyang, Dalian and other second-level cities to find out the irrationality,problems and key aspects which obstruct the optimization of brand distribution.It analyzes the most important motivities:learn in the brand ecology with the theory of evolution and game which means reasonable balance between information sharing and collaborate innovation may promote the effect of bread cooperation.