Study On How To Develop E-cotourism In Jianning County

With the deterioration of global ecological environment, city development and people being looking forward to the harmonious nature, ecological tourism started to grow up. As a mountain town in Northwest of Fujian, it has purely environment and has a variety of rich tourism resources. Especially with the popular of tourism market and improvement of traffic conditions, the ecological tourism development has relatively perfect condition. At the same time tourism development will also have great significant to the economy and the society development in Jianning County.According to the ecotourism research background, this paper discusses the significance of eco-tourism development in Jianning and research methods used in this article. Then the paper summarizes the academic research of eco-tourism both in China and overseas. Meanwhile, it also figures out some research problems in eco-tourism study. In the following, the article carries out the ecotourism by RMP (tourism resources, tourism marketing and tourism product) analysis in Jianning County. At the same time according to the author's research and data analysis related to the level of eco-tourism development in Jianning, the paper figures out some existing problems. In reference Ergun eco-tourism development as a successful case study, the article puts forward some policy about how to develop eco-tourism in Jianning County.