The Feasibility Of Shanghai Electronic Commercial Bank Establishment

The internet industry has developed and popularized rapidly in China in the past decade. There is no doubt China has entered the internet era, a brand new e-commence industry chain stimulate the huge demand of e-commence financial services.This thesis analyzes the background, market demand, and the importance to establish the Shanghai Electronic commerce bank (e-commerce bank) by using the bilateral marketing theory. This thesis analyzes the current e-commerce development and the forming process of e-commerce financial demand based on the comparison of traditional bank and the e-commerce bank difference research. This thesis expounds the affirmative feasibility to establish the e-commerce bank in Shanghai from market demand, policy support, geographical environment, and legal laws. Meanwhile, e-commerce bank's products, corporate governance, risk management, and profitability analysis are key facts to support the feasibility of e-commerce bank establishment in Shanghai. The Shanghai e-commerce bank establishment is a great progress of e-commerce industry developed in China, and it will provide more professional financial services to e-commerce enterprises and individuals.