The Study Of Bank E-Commerce Marketing

In recent years, with the rapid development of network technology and the popularization of Internet information,Banking network, e-commerce trends are becoming evident.Industrial and Commercial Bank of China, China Construction Bank, China Merchants Bank, Bank of Communications etc. are carrying out non-financial e-commerce business,but operating model of every banks is different.Some banks have been satisfied with the existing development of online store, Construction Bank, Bank, ICBC and other banks have build their own electronic business platform already,and more banks are also actively seeking cooperation with the electricity supplier.’easy financial business’of China Construction Bank combines B2B and B2C operating modes,provides customers with information dissemination, online trading, settlement, installments, real estate transactions, financing, escrow funds and other financial services to achieve integration of capital flow, information flow and logistics.The development of commercial banks e-commerce platform should consider not only the pressure from the traditional electricity supplier,but also the fierce market competition among peers.Banks’e-commerce platform and business philosophy of traditional electronic business platform has quite different,and there are some differences with the development of original online store model,too. This paper will summarize the development of bank’s electricity supplier firstly,and then focus on the "easy financial business"of China Construction Bank,which had operated for two years,analyze the industry environment and internal environment of its commissioning phase.At last,this paper will discuss the development issues and development prospects combined with the status of similar platforms.As a leader in the electricity supplier,"easy financial business"has broad prospects for development,it also faced with challenge from the lack of pre-operational experience and human resources etc.Based on this,the article make some suggestions for the development of "easy financial business".