Study On Marketing Channel Of Dunli Group Household Products

This thesis studies household products'domestic market channel establishment and management of Hangzhou Dunli and competitors' current domestic channel status which includes channel structure, channel relationship, channel behaviors, etc. Meanwhile, based on China's current domestic market situation, this thesis also works out a recommendation and a model for building a channel of distribution for a manufacturer.This thesis uses modern marketing channel management theories and practices, giving a detailed analysis (e.g. the structure of channel, the relation of channels, the behaviors of channels, etc.) on the outlook of domestic marketing channels and the present sales channels status of competitors of metal products for Dunli Group. At the same time, this thesis relates with the characters of present marketing channels construction of our country, gives some suggestions and models on the aspect of how a modern empire can build itself sales channels at the present market condition.The thesis reviews the history of modern marketing channel theory development over hundreds of years, and expands upon the theories and methods during the development of marketing channels. Meanwhile, this thesis also considers the actual implementation of marketing channel development, and presents and explains all kinds of problems during marketing channel construction, management and maintenance.The research content of this thesis is not limited in the metal product domestic marketing construction; it also can be applied for reference in the marketing development of many other consumer goods in domestic market.