Southern Australia's Kangaroo Route Business Integration Strategy Analysis

China Southern Airlines as the national airline carries a large backbone of China's civil aviation enterprises into world-class historic mission aircraft. In 2005, China Southern Airlines to go international scale defined network-based airline's strategic objectives.With economic globalization,"open skies" and related policies have been put, foreign aviation giants continue to penetrate the domestic market, the domestic high-speed rail network ahead of the opening of the domestic aviation industry has been a huge hit.Air China, China Eastern Airlines and other major competitors, frequently through mergers and acquisitions to expand their territory of influence, to change the competitive landscape of the industry position that Southern faced with severe challenges. At the same time, producing scattered resources, routes structural imbalance, high cost of management, internal friction led to operational inefficiencies and other chronic illness, always restricts Southern globalize. China Southern Airlines International is the only choice for survival and development. In such circumstances, China Southern Airlines around the set strategic goals, how to effectively integrate resources, to achieve leapfrog development, is placed in front of the Southern key issues。Based on this, select the integration of the Southern Australian airline operating a typical case. From the external environment, internal resources analyzing the company's strategy of standing height, in-depth analysis of China Southern Airlines in management, resource integration and adopt measures and strategies, and the resulting successful experience. China Southern Airlines flights to Australia proved operating as a breakthrough of the entire company's ability to promote the strategic transformation of the approach is very effective. At the same time, this article hopes to play in the case of point, and to promote the role of experience, for the Southern comprehensive international strategy to promote more inspiration, help China Southern Airlines to take off as soon as possible.