The Study On Tourists' Demand Of Rural Tourist Attractions Of Changsha

As the world industrialized in-depth and the accumulation of material wealth, more and more people living in cities with more emphasis on quality of life. They are tired of fast-paced city life, covered with dust and cold air relationships. A strong desire to return to nature and basics. Thus from the 19th century, an rural tourism boom sweeping the world since the American and European countries. Rural Tourism in China started in the late 1980s, after 90 years rapid development in various, as the state has increased the intensity of the adjustment of agricultural structure and introduced a series of measures to alleviate poverty, today is still in the ascendant.Rural tourism is a special form of tourism. It pay attention to the humane care even more than the natural environment. Therefore, in very different customs around the show a lot of different characteristics and patterns. This paper investigated the analysis of the rural tourist attractions tourist demand, in central China's Hunan Province is located in Changsha, capital of the object. For the stability of its rapid sustainable development models and methods in this area.The article summarizes the domestic and rural tourism-related theories and literature firstly. Then focused on analysis of Changsha City and the surrounding area is characterized by cultural practices. And conduct a field survey on the impact of rural tourism development issues for discussion and research. Eventually come to promote sound and rapid development of rural tourism suggestions and strategies.Paper is divided into five parts:The first part introduction. There paper describes the background and significance of research, and Review relevant literature and make brief comments, and to propose innovative research methods and possible points.The second part is the theoretical basis of full text. This part main contents of tourist demand and motivation theory and the theory of market segmentation and positioning.The third part is rural tourism Changsha Analysis. Article first analyzes the background of Hunan Province, rural tourism policy and market conditions. And then inspected in Changsha, the status of rural tourism and the SWOT analysis.The fourth part is the tourist scenic spots in Changsha needs of rural. This is the empirical part of the article. According to field investigations by the authors to analyze the data obtained, tourism market has been satisfied and the specific conclusions visitors preferences, etc..The fifth part is Changsha's rural tourism development proposals. Institute for the earlier conclusion drawn from the needs of tourists preferences, rapid growth on the promotion of their health management and policy-level response.