Study On The Development Of Cultural Tourism Of Jingmen

At present, the rapid development of tourism into a new period, showing a focus on the core competitiveness of tourism resources, emphasizing the high degree of integration of tourism resources, the pursuit of intensive operations and cross-industry integration, the development of the tourism industry was evident, and many other intensive tourism development in the new period characteristics. Early tourism development of "scattered, small, weak, and poor" as the main features of the tourism development under way in New Tourism format will gradually be eliminated, tourism development, tourism will face a decreasing market share, tourism attraction will be the new year weakening of the core competitiveness of tourism and many other difficulties will be reduced year by year, to highlight the focus, focus on building tourism brand-oriented development model will become a regional tourism or regional tourism development in the inevitable choice.Known as the "starter portal," said the Jingmen City, honored as the birthplace of Chu culture, Qujialing culture, three cultures, Ming culture, long history of longevity culture, history and profound culture, and cultural resource features clear, but Tourism started late, slow development, during which experienced a long process of exploration:a loose chain of tourism and cultural industries, enterprises and disorderly competition, cooperation and linkages between enterprises weakening mechanisms, cultural resources, poor integration, low economic efficiency, culture tourism brand awareness is low, the extensive pattern of tourism development and so on. The long process of exploration to the development of tourism has brought benefits Jingmen while behind is more painful lessons, and endless thought.Based on the well-known tourist destination in Jingmen City, and actively integrate all resources, explore a new, sustainable tourism development model has become an important Jingmen-oriented tourism development. Dig cultural resources, and actively develop cultural tourism, foster diversity of cultural tourism products, create brand of cultural tourism, tourism development has undoubtedly created new Jingmen thinking and operation of space. This paper describes the development of cultural tourism Jingmen City on the basis of the status quo, in-depth analysis of the process of development of cultural tourism Jingmen problems and underlying causes of a problem to explore the development of cultural tourism strategy, integration of all resources for long-term tourism Jingmen explore new ways of development.