Ancient Commercial Cultural Tourism Development

Zhoucun ancient Commercial city was the only living mall of the ancient city to now, as well known as one of four piers in china:foshan, jingdezhen and zhuxianzhen. Emperor Qian long nominate zhoucun "the first village under heaven". In 1904, zhoucun became a commercial port and more prosperous, and has a great influence in the middle part of Shandong, known as "Golden Zhoucun", " commercial and transportation centre," is the typical representative of china's modern capitalist economy. As the representative of nauru culture, it has rich cultural tourism resources. The tourism development only focused on the development and protection of its unique culture resources, non-material advantages excavate no further use, one important reason is that immateriality of culture to some extent. In order to improve the cultural taste of commercial port tourism products, promote the protecting and inheriting of commercial port culture, this article analysed commercial port culture from the perspective of intangible heritage, discussed the model tourism development, value assessment and so on.At last draw own conclusions which may be useful in commercial port tourism development.At first, this article reviewed and analyzed the theory of intangible cultural heritage research status, and pointed out the argument ended as the law went out.Analyzed the characteristics and the value of intangible culture, confirmed its cultural and economic value. It also discussed on the resource integration, and also noted the view that treats protection as production activities. Next, there is an expansion research on commercial port culture which is summerised into lu commercial culture and folk customs.The lu commercial culture was described with both time clues and space clues, and folk customs which are formed under the influence of it has been introduced Thirdly, according to on-the-spot investigation of the commercial port culture,I summerised the problems that should be paid attention to. Finally, I analyzed the interested degree to different types of commercial port culture by questionnaire survey. Out of data analysis, I decided the development order and saling ways of different types of commercial port culture.Of this article, a summary of findings and insights and research are inadequate and need to further efforts in the future direction.