Yichun Television Operational Management Information System To Build Research

There is a tremendous change in the Chinese TV industry with the national triple-play integration. As the end link of the Chinese TV industry, prefecture-level TV Station faced with unprecedented severe impact. The change of external environment makes these prefecture-level TV Station that there is no market operation experience change their former operation and management mode, and participate in fierce market competition. Yichun TV Station is such a typical prefecture-level TV Station that is facing this kind of situation. The paper discusses Yichun TV Station is trying to improve their operation and management processes by building operation and management information system that is in consistent with demand of development so as to adapt market-oriented operation mode.First, the paper makes a comprehensive analysis for the development of the present Chinese TV industry, and then makes an introduction for the theory of information systems, organization, operation management. After a detailed introduction for the organizational structure, management and information systems of Yichun TV Station, the paper lists and analyzes the existed problems in Yichun TV station, and puts forward a solution. And then it discusses the necessity and practicability of operation and management information system from different angles. Finally, it discusses the building of Yichun TV Station operation and management information system from the purposes system building and principles of development, the need analysis of the target users, constitution of system function mode, the difficulty of the system building, and the demand of the system technique. At last, it puts forward a set of the utilization evaluation system for operation management information system according to national standard, utility, utility function theory.