The Research On Agricultural Products Sales Modes And Its Distribution And Supply Countermeasures In Wenzhou City

Wenzhou City has the biggest population and the third economic size in Zhejiang Province. But as "a second-tier city", the agricultural products sales modes in Wenzhou City is comparatively behindhand, its distribution and supply is even hysteretic. In the meantime, with the continuous flowing of transnational retail magnates, the original agricultural products sales modes and its distribution & supply have already been affected a lot, and a reform is urgently needed to suit the market competition.The dissertation takes the method of combining quantitative analysis with qualitative analysis, theoretical analysis with markets investigation, written narrative with chart and table explanation, deductive inference with comparison and contrast, makes a research on the current situation, changes and developing tendencies of agricultural products sales modes and its distribution & supply in Wenzhou City.The research analyses the agricultural products sales modes in Wenzhou City, subdivides the sales modes into original sale, middle sale, and final sale, illustrates the interconnection modes of each sale segment primarily. They are the interconnection modes between original and middle sales, middle and final sales respectively. The former can be divided into the mode of "specialized markets+farmers", "corporations+farmers", "corporations+bases+farmers" and "cooperatives+farmers". The latter can be divided into the mode of "specialized markets+retail terminals", "corporations+retail terminals", "corporations+retail terminals", "cooperatives+farmers", "corporations self-building retail terminals", "having fun at a farmhouse", "agricultural fairs", "E-commerce" and "short messages of mobile phones". Besides, it discusses the remaining undeveloped sale mode from cooperatives to supermarkets. The research also analyses the agricultural products distribution and supply countermeasures in Wenzhou City, summarizes the developing tendencies to be labels information publicity, storage and transportation operation standardization, products refrigeration collaboration, fast distribution and supply, supply chain shortening, products transportation outsourcing, distribution logistics specialization and whole-course logistics cold chain.The conclusions of the research are:farmers tend to sell agricultural products through cooperatives; wholesale markets will show a comprehensive and specialized tendency; cooperatives become a new rising power in the middle sale; many final sale modes have their own advantages and market shares respectively; the distribution and supply will develop from a sideline profession to a specialized profession.The suggestion for farmers is that more farmers join the specialized cooperatives; the suggestion for cooperatives is that they should further develop the functions as centralized purchasing, production organization, packaging and processing, harmonized sales and etc., also try brand construction; the suggestion for big enterprises in the industry is to develop to an integrated direction of "agriculture, industry, trade, supply, production and sales", for medium and small enterprises is to develop to specialize in some agricultural product management or some segment service; the suggestion for government is to take all measures to build the platform for the industry development, guarantee it against risks.