The Village Tourism Stakeholders' Interests Influencing Factors

Our country has many national minorities, particularly in the western region is ethnic enclaves. Most of the minority nationalities live in the mountain, the name also from this and come. Since the 21 st century, due to the increasing pressure for city life, people started to like to return to nature, seek a rural ways of relaxation, and national minorities' unique architectural style, the living environment and distinctive national culture amorous feelings attracted more and more tourists, village tourism has become the hot spot of the tourism, also has become a tourism research important object. At present domestic village tourism development is rapid, and also gradually community participation will consider into the villages in tourism development. Village tourism research, found that more and more village tourism development of the contradictions and problems appeared more and more, and the root cause of the conflict is not reasonable distribution of the interests of the community, so how to coordinate the development of village tourism, coordinating the interests of all parties among stakeholders interest is imminent.This paper mainly stood in the angle of stakeholders to analyze what important factors exist that stakeholders, in different stakeholders what factors have the most impact on their interests. In this paper, first on village tourism at home and abroad and the stakeholders, summarized the research, according to the research of the predecessor results of this paper introduced model constructed. Secondly because village tourism involve stakeholders is numerous, this paper mainly from four aspects into consideration:government organization, the community residents and tourists, traveling enterprise, in the design of the questionnaire, the community residents to give priority to design, construct model as analysis were the key, get a including 18 influence factors, four dimensions of index system, the other three aspects, the use of the model, mainly interview according to interviews results summed up the interviewee to consider influencing factors; Finally the empirical research, using the method of factor analysis to find out the main influencing factors of stakeholders, verify the important factor structure equation degree.According to the data analysis results. For governments to the main influence factors is finance income, infrastructure construction, cultural environment protection, at present the most lacks the high quality management personnel to tourism planning design, and the development of the scenic area after the subsequent development of the management of investment promotion and capital introduction, and don't allowed no matter after attract investment; To travel companies, need the support of the government, the government needs to coordinate between the scenic spots and community interest conflict, of course, the lack of scenic spot management personnel is also a serious problem; To the community residents? Need for the improvement of living standards, the government guidance, village leaders have driven community participation in tourism development, four dimensions (economic factor, social factor, cultural factors, environmental factors), economic factors is still the most urgent need to address the problem. Second is the environment factors, cultural factors, and finally the social factors.Finally, according to the four stakeholder interests influence factor analysis, combined with the practical situation of the case to consider respectively, the four stakeholder interest coordination related Suggestions. At last this paper put forward the shortcomings and the future research direction.