Study On The Correlation Of Corporate Social Responsibility And Enterprise Performance

In recent years, enterprises began to emphasis on its own social responsibility, but the results are still not significant. On the one hand, while enterprises pay more and more attention on corporate social responsibility issues, but still there are a lot of enterprises lack of social responsibility, and even lack of awareness of the existence of serious problems, as negative factors hindered the development of enterprises, seriously damaged the enterprise's self-image, hindered the development and growth of the enterprises. On the other hand, many enterprises have recognized that social responsibility is important, but often do not know what to do. They lack clear positioning for the basic content of social responsibility and lack clear understanding of the ways and means to fulfill their social responsibility. Just in case of unexpected situations will be reactive, indicating that many enterprises currently lack systematic knowledge of their social responsibility.As to maintain the social development - the main force in people's lives and health, pharmaceutical enterprises is the source power for social order, stability and sustainable development,. Pharmaceutical enterprises'products - the specificity of drugs determines pharmaceutical enterprise is not only an economic organization. As a posteriori commodity, medicine is different from other ordinary products, which itself has very strong side effects, the requirements are extremely stringent not only in research and development, production processes, but also in the process of drug distribution and storage, any part of problems will have a significant impact on patients, which determines the pharmaceutical enterprises not only put the economic interests as the only goal but also public health as the most important value orientation. So far, the domestic has no empirical article for study on correlation between pharmaceutical enterprises social responsibility and enterprise performance, this article starts from Chinese pharmaceutical enterprises, study on the correlation between pharmaceutical enterprises and enterprise performance. Hope to specific the effect to enterprise performance when pharmaceutical enterprises perform social responsibility, so as to provide a theoretical basis for Chinese pharmaceutical enterprises to perform social responsibility.The empirical research aimed at analysis the impact on enterprise performance when pharmaceutical enterprises are responsible to shareholders, creditors, staff, charitable responsibility, and environmental. Other factors reflected in the business of medicine performance are not detailed analysis. From this article's analysis, the equation get the net effect for enterprise performance when pharmaceutical enterprises take responsibility on shareholders, creditors, staff, charitable responsibility and environment. Pharmaceutical enterprises take responsibility on shareholders, creditors, staff, charitable responsibility and environment showed a significant positive impact on enterprise performance, which is consistent with the theoretical analysis of assume conclusions in chapter three of this article. Valérie Bérenger and Audrey Verdier-Chouchane (2005) proposed the "inverted U-shaped" curves did not occur. Pharmaceutical enterprises take responsibility on shareholders, creditors, staff, charitable responsibility and environment, in these five factors, the responsibility to shareholders is the most important, the responsibility to the staff is the least. For pharmaceutical enterprises'return on net assets, the greatest impact on it is the responsibility to environment; the smallest factor is the responsibility to employees.