Zijiang Enterprise Low-cost Capital Expansion Strategic Analysis And Countermeasures Study

Capital expansion of enterprises refers to the continuous expansion of the scale of enterprise capital. Enterprises in the development to a certain stage, how to quickly do greatly strong, capital expansion in many enterprises is the unanimous choice. Through the expansion of capital, and lead the market, extend the production line, into the new field of competition and so on, for the enterprise for vitality.Shanghai Zijiang Enterprise Group Co.,Ltd devotes to 2 core businesses in packaging & printing industry as well as real estate field. The Company (Stock Code.600210)was listed in Shanghai Stock exchange in 1999 with register capital of RMB 1,436,736,158 Yuan. As a leader in packaging & printing industry, Zijiang Enterprise always insists on researching and developing environmental protection concept industry. Presently the company owns more than 40 branch companies and 4 business units, involving in container packaging, cap & label, beverage OEM, film, PET bottle and perform, crown cap, plastic label, metallized packaging material, BOPET film, CPP film, ink, plastic container for industrial products, etc.Based on the relevant theories in the analysis and the basic situation of the company and market position on the basis of introduction, studied in the zijiang( 600210) capital expansion in the background and strategic significance, analyzes the basic strategy in capital expansion of enterprises, and in the 10 years of low cost expansion capital benefit undertook simple assessment. Finally, analysis of the company's capital expansion in the problem of existence, and put forward relevant countermeasures and suggestions in the capital expansion as well as the problems should be paid attention to in.The paper is based on the author's work experience, for enterprise capital expansion of enterprises of experience, but also on the comprehensive study of capital expansion strategy.This thesis consists of 7 chapters. The first chapter is the introduction, mainly introduces the research background and research significance and research methods.The second chapter is the theoretical summary of capital expansion, mainly introduces the related concepts and theories, and the change trend of mergers and acquisitions of domestic enterprises.The third chapter is in the background and strategic significance of capital expansion, mainly introduces the fundamental condition of the company, market status, discusses the background and specific measures of capital expansion, strategic significance.The fourth chapter is the strategic choice of enterprise capital expansion of enterprises, mainly in the two expansion strategy, mergers and acquisitions and direct investment, analysed a company the main way of dilate of capital, specific measures.The fifth chapter is in capital expansion of enterprises benefit evaluation, mainly from the profitability, solvency, cash flow and working capital and other aspects of the expansion of capital benefit, and the main competitors for a comparative analysis.The sixth chapter in the capital expansion strategy problems and countermeasures, mainly discusses the next company capital expansion should pay attention to the problem.The seventh chapter is the summary and prospect.