Study On Mode Optimization Of Industrialization Of Flower-plant In The County Outskirts

As a "sunrise industry" in the new century, flower industry is the green industry integrated economic, social and ecological effects. Flowers industry in developed countries has been a long and full development, but is growing in our country, industry concentration to be further improved, large-scale production, professional management and standardized management and so should be strengthened. And how to develop strategies to focus on the situation, according to the specific development of flowers and trees industry trends at home and abroad to carry out grasp of flowers to choose the business model and the optimization will have a positive and practical significance.At present, the worldwide common patterns of industrialization management are dominant-enterprise oriented, production base oriented, lending-industry oriented, trade market oriented, professional associations oriented and microeconomic farmer oriented, and among which, small family-run cottage-type is the mainly running business model of flower-plant in the county outskirts. Based on the contrast of the flower industrialization management patterns between China and other countries and guided by such economical theories as business model theory, transaction cost theory, institutional change theory, stakeholder theory, specialized human capital theory, asymmetric information theory of economic theory as a guide to the county in rural-type flowers and trees industry business model optimization. Town of Baijia in the comprehensive analysis of survey data, based on the construction restricting the development of flowers and trees industry indicators system. Concluded that land size, capital investment, sales, growing presence of technology and other factors restrict the county in rural-based industries to further the development of flowers. In the analysis and comparison of the family business, large business, company co-operation and business model advantages and disadvantages of such industries on the basis of household contract adhere to the rational kernel, to comply with the principles of voluntary and local conditions, rural-type flowers come to the county at this stage of the optimization of industrial operations Mode-"cooperative+ flower" mode, and the interests of this mode mechanism, binding mechanisms, security mechanism are explained. In companies, cooperatives, flower, game analysis of the tripartite basis, from the "company+cooperative+flower" model works, development potential in areas such as feasibility analysis. Flowers and trees for the county in rural-based business model industry development status, made from the government, flower, flowers cooperatives, companies and other aspects flowers industries to promote the optimal response pattern.