Research On Development Strategies Of Advertising Of Agriculture Products In The Background Of "Three Dimensional Rural"

The"three dimensional rural"issue is the issue of farmers. The root of the problem is farmers'interests, agricultural interests are closely related with farmers. The quality of sales of agricultural products is directly related to the life of farmers and the stability of rural society. With China's accession to WTO, agricultural products gradually become to be one part of the market system. With more and more the imports of high-quality agricultural products from developed countries entering into the domestic agricultural market, the competition in the domestic agricultural market has become even more intense. Foreign agricultural practice of developed countries shows that advertising in the sale promotion of agricultural products plays a vital significance. But in China, its development lags far behind economic development in agriculture, but also lags behind the development of the entire advertising industry. How to develop the advertising of agricultural products, not only economists need to study the subject, but also the advertising industry and scholars need to focus on issues of concern. Firstly, this paper analyze the definition of agricultural products and the environment of domestic agricultural advertising。Secondly,It analyze the existing problems of agricultural advertising.Last this paper from four aspects, the ad creative, advertising media, advertisers awareness, and government policy puts forward suggestions on how the development of agricultural advertising.