The Study Of Strategic Management Of Shenyang Taoxian International Airport Company Limited

The air transport industry is a high-tech, high investment, high-risk industry, but also the basic industries of the national economy. Economic globalization and the rapid development of information technology today, in the past the traditional business model has been broken, the liberalization of the group, the Union has become the air transport industry in today's world the main features of the air transport market competition has also become increasingly intense. The 21st century, the world's multi-level and more pronounced trend of economic globalization. China's accession to the WTO, marked the reform and opening up has entered a new stage of development. China's reform and opening up in the air transport industry in the rapid development and identified in the 21st century to achieve the first 20 years of air power by the aviation historic leap Powers goals.2008, a sudden arrival of the financial tsunami will drive the global economy the edge of the Great Depression, as "economic barometer" to bear the brunt of the civil aviation industry in a global civil aviation industry against the backdrop of recession, has emerged in China's civil aviation industry inflection point, from the high-speed growth to a rapid decline, the market demand, supply capacity, the deterioration of the financial situation of civil aviation enterprises and other phenomenon has surfaced, a serious challenge has emerged. Many experts predict:the negative impact this will last 2-3 years. Some people even exclaimed:winter in China's civil aviation industry has come! Against this background, how to seize the opportunity to change the face of environmental challenges and competition, through the strategic management of enterprises to seek long-term, stable and healthy development, is facing the air transport enterprises in each subject before.Shenyang Taoxian International Airport Company Limited in recent years of development, the company's main business grew rapidly, results of operations well and has become the Northeast region and the national aviation airport industry the backbone of a dynamic enterprise. The face of good development opportunities and the fierce market competition, the airport shares is required to carry out an analytical study in time to understand their own strengths and weaknesses, as soon as possible the development of practical strategic planning and long-term development through the strategic management to achieve self-sustained, healthy and stable development.This article is divided into seven parts. The preamble describes the research background, research contents and methods, account for a strategic purpose and significance of the study. The main part of the thesis, the first of Shenyang Taoxian International Airport's strategic environment, including the macroeconomic environment, industry environment and competitive environment are analyzed, focusing on the airport sector reform and development are described, pointing out that the opportunities faced by the airport and challenges. Secondly, the airport company's resources and capacity analysis, introduced the status of the airport operation and management of airport passenger traffic, freight analysis and prediction, summed up the airport's own strengths and weaknesses. On this basis, the combination of the actual development of the airport operator, the airport on the choice of development strategy, including the expansion of co-ordinating the development of overall strategy, as well as hub for the building of positive commercial and strategic management innovation points. The last part of the paper discusses how to ensure that development strategies are effectively implemented.In this paper, the pursuit of practical, theory with practice. Follow the strategy of planning and design, the implementation of principles and methods, using a variety of information and analytical tools, the Shenyang Taoxian International Airport's development strategy to conduct in-depth and meticulous dialysis for survival and development of the airport to make a scientific guidance and forecasts, has a certain operability and reference.