China Resources Snow Breweries Company's Capital Management

Since the capital is an important resource for the operation and development of enterprises and the financial management plays a significant role in modern enterprise management, therefore, the capital management is a top priority in financial management. Many experts and scholars said that capital was like blood, especially in the fast-moving consumer goods industry, where the capital chain is of great significance. It is undoubtedly that the essential factor for the future development of the industry must be capital management.The key of capital management lies in the selection of a proper mode suitable to the enterprise group. Under the selected management mode, conduct careful research and implementation according to the operation conditions of the enterprise group. How to select a suitable mode of capital management and conduct efficient and practical implementation? Thus paper discusses about the question in five parts."Introduction"is the first part, which expounds the purpose and meaning of the research on capita management and describes the current conditions and development trend of domestic and foreign research of capital management. As for the second part"Theoretical Part", it mainly introduces the concepts and contents of enterprise group and capital management, purpose and principle of capital management of enterprise group, relationship between value chain theory and capital management, and mode of capital management. The focus is on the description of mode of capital management and applicable conditions. The third part is"Case", which mainly introduces the background and early state of capital management of China Resources Breweries Co., Ltd where the author has served in. The next part is"Case Analysis". The author makes a detailed analysis of the operation conditions of capital centralized management in the company and gives his understanding and experience of the current status of capital management of the company, including the problems needing to be solved in practical operation. The last part is"Conclusion", which provides an outlook of the new research of capital management in the future according to the research results of this paper and obtains several conclusions.The author hopes that people can learn something from the opinions described in this paper and have new understanding of the capital management of enterprise group.