China's Sporting Goods Export Trade To Achieve The Strategic Escalation

Since reform and opening, the international sporting goods industry restructuring and the introduction of foreign capital increase continuous. China has become the world's largest sporting goods manufacturer and exporter. China has more than 65% of global production share of sporting goods, exports to 200 countries and regions, mainly some developed countries and some industrial countries, such as the United States, Japan. China's exports of sports goods become the leading products in the export trade plays an important role. China's foreign trade growth and economic development has made great contributions.However, due to domestic and international factors, exports of sports goods in recent years have encountered many problems.This paper analyzes the impact of the export trade of sporting goods favorable and unfavorable factors. And it pointed out that although China's exports of sports goods has made some achievements but there are still many problems. In this paper, China's sports to achieve sustainable development of export trade, we should start with the following three paths, from decentralized management to upgrade to government guidance. From their own way to upgrade, the line will coordinate the licensing from the OEM to upgrade to brand strategy.